News - ABC News

If you appeal to someone’s heart, or someone’s emotions, can you get them to change behavior? It’s a standard tactic for advertisers, and now one woman is taking a page from that Madison Avenue playbook to try to influence how we drive. Petulia Pugliares lives...

Read more: http://feeds.abcnews.com/click.phdo?i=854c624744c1175b86c38df0f320d2b1

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