Latest Marketing Gimmick: Hitler

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Latest Marketing Gimmick: Hitler Hitler shampoo? Hitler wine? Hitler clothing? All of these and more have been marketed to consumers recently in Turkey, Italy and India, respectively. In Dubai, a weight-loss gym ran an ad showing the railroad tracks leading up to Auschwitz, with the slogan: "Kiss your calories goodbye."In India, a TV soap opera called 'Hitler Didi' debuted in 2011. Its title, which translates as "Auntie Hitler," refers to the show's lead character—a dictatorial aunt who takes a no-nonsense attitude towards her family.As for the shampoo, Hitler's name did not appear on the packaging. The TV ad for it, however, used newsreel footage of the Nazi dictator gesticulating wildly while making one of his signature speeches. Captions described the shampoo as being all-male and chastised men, "If you are not wearing a woman's dress, you should not use her shampoo, either."Critics around the world, including the Anti-Defamation League in the U.S., have strenuously protested commercial references to Hitler and the Nazi era. In many but not all cases, companies have responded by removing products and suspending ad campaigns.

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