abc-news

Cheerios Ad that Inspired Racial Scorn Gets High Marks

News - ABC News

Share this post

General Mill’s interracial Cheerios ad may have attracted some racist scorn online, but audience testing by analytics company Ace Metrix shows the 30-second spot achieved high “attention” and “likability” scores, especially with females. The ad didn’t appeal to males 50+, but Jonathan Symonds, Ace Metrix...
image Cheerios Ad that Inspired Racial Scorn Gets High Marks Cheerios Ad that Inspired Racial Scorn Gets High Marks Cheerios Ad that Inspired Racial Scorn Gets High Marks Cheerios Ad that Inspired Racial Scorn Gets High Marks

Read more http://feeds.abcnews.com/c/35229/f/654824/s/2cef0e91/l/0Labcnews0Bgo0N0Cblogs0Cbusiness0C20A130C0A60Ccheerios0Einterracial0Ead0Egets0Ehigh0Eviewer0Emarks0C/story01.htm