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New Indiana Slogan 'Too Wholesome'?

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honest to goodness
Some Hoosiers apparently are not too excited about the state's new slogan. They say "Honest to Goodness Indiana" is too wholesome. The Indiana Office of Tourism Development unveiled the slogan this week, saying it will be part of a new branding campaign.  In a blog post at the state's Visit Indiana website, tourism office spokesman Jake Oakman wrote their "goals for the new brand were simple: to create a brand that truly represents the entire state; to be respectful of our history but also forward looking; and to be fitting for both rural and urban settings."  Honest to Goodness Indiana is replacing the “Restart Your Engines” campaign launched in April 2006.  Blog post link: http://www.in.gov/visitindiana/blog/index.php/2014/02/12/friendly-people-and-authentic-experiences-thats-honest-to-goodness-indiana/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+VisitIndiana+%28The+Indiana+Insider+Blog%29


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