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The South Shore Convention and Visitor's Authority has signed on with the Jasper County Tourism Commission to help develop a branding package to promote tourism there.
According to a press release, the CVA's board of directors approved the contract during their board meeting Thursday. Spero Batistatos, president and CEO of the authority says, "by increasing the attractiveness of Jasper County, the entire region will benefit."
Vic DeMeyer, CVA chairman of the board says that, "Northwest Indiana is very unique. By building this partnership, visitors can pobtain information on a multitude of experiences available throughout the region."
Once Jasper County signs the contract the South Shore CVA will develop a branding package including a logo, slogan, catch phrasing and related materials. According to the release, the CVA will maintain the county's website within the South Shore CVA website, providing webhosting and related technical services.
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