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After declaring that all of its stores will quit selling tobacco products, CVS Pharmacy is making headlines again with a new in-store fundraising campaign. On Tuesday the pharmacy announced it is the national presenting sponsor of "LUNG FORCE" a new, American Lung Association initiative to make lung cancer, the number one cancer killer of women, a public health priority with the goal of driving policy change and increasing research funding. According to a lung association release, now through June 29th, CVS Pharmacy customers will have the opportunity to give to Lung Force at the register or at an online website, with all proceeds going to support the movement. To learn more about the in-store fundraising campaign or to make a donation, please visit: http://www.cvs.com/lung.
According to the American Lung Association’s inaugural Women’s Lung Health Barometer, a survey of more than 1,000 American adult women that measures women’s knowledge and perceptions about lung cancer, women’s awareness of lung cancer’s impact is terribly low. Lung cancer is the #1 cancer killer of women, yet only one percent of women cite it as a cancer that is top-of-mind. Hundreds of thousands of women are affected by lung cancer every year, and two-thirds of lung cancer cases are in those who have never smoked or have successfully quit smoking. The Barometer also revealed 78 percent of women are not aware that lung cancer has killed more women than breast cancer since 1987.
Through LUNG FORCE, CVS Caremark and the American Lung Association seek to unite women against lung cancer and for lung health, and encourage them to raise their voices for change. Through nationwide efforts, LUNG FORCE will make lung cancer a cause that people care about and act on, educate and empower patients and health care providers, and raise critical funds for lung cancer research.
“LUNG FORCE unites women to stand together against lung cancer because we need to make lung cancer in women a public health priority and change our thinking about this disease,” Tanya Husain, Executive Director of the American Lung Association in Indiana.
“Residents in Indiana have the opportunity to participate in this movement through the LUNG FORCE in-store campaign at CVS/pharmacy, and will be able to help increase awareness and education to fight against lung cancer and for lung health.”
“When CVS Caremark announced in February that we would stop the sale of tobacco products at our 7,600 CVS/pharmacy locations, we also made a commitment to align ourselves with community partners on programs that are helping people lead tobacco-free lives,” said Helena Foulkes, President, CVS/pharmacy. “The American Lung Association shares in our purpose of helping people on their path to better health, and through our partnership and in-store fundraising campaign supporting LUNG FORCE, Indiana customers will be able to make a significant impact in educating the public about the prevalence of lung cancer in women.”
CVS Caremark colleagues will also engage in the LUNG FORCE initiative by participating in local LUNG FORCE events across the country. Earlier this year, CVS Caremark announced its decision to remove tobacco from its more than 7,600 retail stores by October 1, 2014, making them the first national retail pharmacy chain in the country to do so.
About the American Lung Association
Now in its second century, the American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is “Fighting for Air” through research, education and advocacy. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or visit http://www.lung.org.
About CVS Caremark
CVS Caremark is dedicated to helping people on their path to better health as the largest integrated pharmacy company in the United States. Through the Company's more than 7,600 retail pharmacy stores; its leading pharmacy benefit manager serving more than 64 million plan members; and its retail health clinic system, the largest in the nation with more than 800 MinuteClinic locations, it is a market leader in mail order, retail and specialty pharmacy, retail clinics, and Medicare Part D Prescription Drug Plans. As a pharmacy innovation company, CVS Caremark continually strives to improve health and lower costs by developing new approaches such as its unique Pharmacy Advisor program that helps people with chronic diseases such as diabetes obtain and stay on their medications. Find more information about CVS Caremark at http://info.cvscaremark.com/.
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,600 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.
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